The fraud landscape is evolving faster than ever. The emergence of generative AI tools like deepfake generators and fraud-specific large language models (LLMs) has opened up new frontiers for bad actors. In fact, fraud losses tied to AI-enabled scams and synthetic identities are surging — with some estimates placing total losses for 2024 near $50 billion. At Footprint, we recently hosted a webinar, Optimizing Your Onboarding in the World of GenAI Fraud, where we dove into the challenges busines

Fintechs are in constant competition to deliver seamless onboarding experiences but security is often challenged. At Footprint, we’ve developed a guide that shows fintech companies how to optimize their onboarding.

The fraud tool that pays you back if you have fraud.

Thoughts on Plaid, Clear, and Portable Identity.

We’re thrilled to announce our $13M Series A round led by QED Investors. The round included participation from existing investors Index Ventures, Lerer Hippeau, Operator Partners, BoxGroup, Palm Tree Capital, and Definition.

Footprint Fraud is not just a single new fraud-fighting feature, but rather a collection of tools that work together seamlessly to power your product (and team) to fight fraud on a large scale and quickly and iteratively enable new defenses as new attacks arise.

It is magical each time we walk a tenant through setting up Footprint when they ask about how they orchestrate. We reply that there is no need. Footprint does it automatically.

Onboarding Components take all the magic that resides within the Footprint embedded onboarding and exposes them as individual web/React components you can embed, fully stylize, and control inside your product.

Footprint’s 5-line-of-code integration lets businesses quickly authenticate a user using their Footprint Passkey — thereby providing a cryptographic “proof” that the user who’s identity was originally verified is the same user coming back into the product.

Footprint’s embedded onboarding experience integrates seamlessly with the Footprint Vault that simplifies and solves for the many problems our clients experienced in the past.

GenAI creates a potential golden age for fraud. Footprint is here to prevent it.

Product leaders turn to Footprint because of how our customizable interface empowers companies to boost conversion. Unlike most KYC/KYB onboarding products, Footprint doesn't just operate in the backend.

One-click KYC can only start with a very accurate first verification. However, the second verification only then works if you are very sure it is the same person. Passkeys give you this confidence.

App clips make sure we limit each device to one identity.

Footprint is leveling up — we’re not just a product that does KYC — we help you onboard all of your customers. Our goal is to be the onboarding platform for fintechs

We built our Vault Proxy to answer the gnarly problem of sharing data securely at scale. The Vault Proxy is built to send and receive data in a secure and auditable way -- own the data, but disown the risk.

Footprint aims to restore trust in the internet by prioritizing robust security and system design. This post delves into the workings of Nitro Enclaves, their assurances, and Footprint's practical application of them.

We were able to solve the problem of lack of standardization in checks and money notes 150 years ago, yet we haven’t been able to solve this same exact problem with KYC.

The best way to find the rotten apple—in a world where there are infinite rotten apples—may simply be to figure out who isn’t rotten.

When Eli and Alex co-founded Footprint they knew that to turn the category on its head code alone wouldn't suffice – it was clear from day 1 that design was just as important.

Footprint’s mission is to bring trust back to the internet, and the first step is building your trust in us and our core security architecture.

If you are running a consumer-facing company, your north star metric will likely be geared around conversion of sign-ups. Typically, the way to boost conversion has been by spending more on marketing.

We are coming out of stealth today, after a lot of hard work, many years of thought, and a vision for a new paradigm to bring trust back to the internet.

I personally like the ability to customize my iPhone home screen. As a company, it is nice to insert fun emojis and create custom documents in our Notion. But I missed the memo when KYC became a fun, choose-your-own-adventure novel.