Product
Orchestration is Dead
It is magical each time we walk a tenant through setting up Footprint when they ask about how they orchestrate. We reply that there is no need. Footprint does it automatically.
Engineering
Onboarding Components
Footprint launched with the idea that companies need not rebuild the same onboarding flows endlessly. What does it mean to build an onboarding flow? You of course need product design, visual design, and basic front-backend connections — but it’s so much more than that. For products and companies that rely on trusting their users, onboarding is essential and must be done right — it’s where fraudsters are stopped, accurate identity is verified, and data is securely transferred. Every businesses t
Product
Authenticate (and Know) Your Customer
There are few terms more overused than the word Auth in the world of software products. Just in the last half-decade alone, there have been a plethora of companies started to solve the “Auth” problem for businesses (most notably companies like Auth0 and Okta). Auth is overloaded because it can include everything from enterprise authentication features like SAML, SSO, Directory integrations, IAM, session and user management, and even authorization. Most “Auth” companies try to cover all these bas
Engineering
Why Vaulting + Onboarding is better Together
Traditionally, companies have spent millions of dollars and countless development cycles building and iterating on complex onboarding forms to balance conversion, business functions, and in cases where identity really matters — verification accuracy. Over the last decade a new concern became a necessity in this discussion: security. As identity on the internet became a requirement (KYC) for more types of businesses like Financial institutions, payments, retail, and marketplaces — protecting the
Product
GenAI in an Age of Synthetic Fraud
GenAI creates a potential golden age for fraud. Footprint is here to prevent it.
Engineering
The power of customization
Product leaders turn to Footprint because of how our customizable interface empowers companies to boost conversion. Unlike most KYC/KYB onboarding products, Footprint doesn't just operate in the backend.
Product
Passkeys Prevent Fraud and Phishing
Passkeys Prevent Fraud and Phishing.
Product
App-Clips Verify Real People Behind Devices
App clips make sure we limit each device to one identity.
Product
Announcing Footprint KYB
Footprint is leveling up — we’re not just a product that does KYC — we help you onboard all of your customers. Our goal is to be the onboarding platform for fintechs
Engineering
Own the data, disown the risk
We built our Vault Proxy to answer the gnarly problem of sharing data securely at scale. The Vault Proxy is built to send and receive data in a secure and auditable way -- own the data, but disown the risk.
Engineering
Inside the Enclave, Part 2
Footprint aims to restore trust in the internet by prioritizing robust security and system design. This post delves into the workings of Nitro Enclaves, their assurances, and Footprint's practical application of them.
News
2022 Year in Review
Nothing instills confidence like ignorance at the beginning, and with each day we realize how much more there is for us to learn.
Product
KYC Today = 19th Century Banking
We were able to solve the problem of lack of standardization in checks and money notes 150 years ago, yet we haven’t been able to solve this same exact problem with KYC
Product
A New Philosophy: Labeling Good Actors
The best way to find the rotten apple—in a world where there are infinite rotten apples—may simply be to figure out who isn’t rotten.
Design
Design at Footprint
When Eli and Alex co-founded Footprint they knew that to turn the category on its head code alone wouldn't suffice – it was clear from day 1 that design was just as important.
Engineering
Inside the Enclave
Footprint’s mission is to bring trust back to the internet, and the first step is building your trust in us and our core security architecture.
Product
Boosting Conversion with User Trust
If you are running a consumer-facing company, your north star metric will likely be geared around conversion of sign-ups. Typically, the way to boost conversion has been by spending more on marketing.
News
Out of Stealth/Hello World
We are coming out of stealth today, after a lot of hard work, many years of thought, and a vision for a new paradigm to bring trust back to the internet.
Product
Stop Overly Customizing KYC
I personally like the ability to customize my iPhone home screen. As a company, it is nice to insert fun emojis and create custom documents in our Notion. But I missed the memo when KYC became a fun, choose-your-own-adventure novel.
Subscribe to our newsletter
Receive updates on new blog posts & investor updates