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Percy the Penguin
Percy the Penguin

Knowledge Base

March 14, 2025

9 min. read

Account Takeover vs Identity Theft: What's the Difference?

In today's digital landscape, cybercrime has become a major concern for individuals and organizations alike. Two common types of cybercrime are account takeover (ATO) and identity theft. While these terms are often used interchangeably, they have distinct differences. To effectively prevent these crimes, it's essential to understand their differences and leverage innovative solutions like Footprint's all-in-one onboarding platform with KYC and fraud prevention, which provides a robust defense against both account takeover and identity theft. Additionally, implementing access controls can also help prevent unauthorized access to sensitive information.

What is Account Takeover (ATO)?

Account takeover is a type of cybercrime where a hacker gains unauthorized access to a victim's online account, such as a bank account, email account, or social media profile. The attacker uses the stolen credentials to take control of the account, often with the intention of committing financial fraud or stealing sensitive information. For more information, read our blog post on Account Takeover Fraud. This can be prevented by using multi-factor identification and biometric authentication.

What is Identity Theft?

Identity theft, on the other hand, is a broader term that refers to the act of stealing someone's personal information, such as their name, address, Social Security number, or credit card details. This information is then used to impersonate the victim and commit various types of fraud, such as opening new accounts, taking out loans, or applying for credit cards. For a deeper comparison of the two, check out our article on Account Takeover vs Identity Theft. It is essential to protect personally identifiable information (PII) to prevent identity theft.

Key Differences

The main difference between account takeover and identity theft is that account takeover involves the unauthorized access to a specific online account, whereas identity theft involves the theft of personal information that can be used to commit various types of fraud.

How Does Account Takeover Happen?

Account takeover can happen through various means, including:

  1. Phishing: Hackers trick victims into revealing their login credentials through fake emails or websites.
  2. Credential stuffing: Hackers use automated tools to try out stolen login credentials on multiple websites.
  3. Malware: Hackers use malware to steal login credentials or gain access to a victim's device.
  4. Social engineering: Hackers use psychological manipulation to trick victims into revealing their login credentials.
  5. Deepfakes: Hackers use AI-generated content to trick victims into revealing their login credentials.

How to Prevent Account Takeover

To prevent account takeover, individuals and organizations can take several steps:

  1. Use strong, unique passwords for each online account.
  2. Enable two-factor authentication (2FA) whenever possible.
  3. Monitor account activity regularly for suspicious transactions.
  4. Use a reputable antivirus software to protect against malware.
  5. Educate employees and customers about the risks of account takeover and how to prevent it. For more information, check out our article on KYC Best Practices.
  6. Implement behavioral biometrics to detect and prevent suspicious activity.

Footprint's Solution: A Comprehensive Approach

Footprint's all-in-one onboarding platform with KYC and fraud prevention is designed to prevent both account takeover and identity theft. With its unique triple binding identity approach, Footprint verifies the person behind the screen, their device, and their phone number, ensuring a robust and accurate identity verification process. Additionally, Footprint's platform includes:

  1. Onboarding Controls: Fine-grained controls that enable businesses to require attestable user experiences, collect additional forms of identification, and perform enhanced device checks.
  2. User Behavior and Device Insights: Automated suspicious behavioral analysis that detects anomalous behavior, such as typing hesitancy, copy-paste for sensitive fields, devices on bad reputation networks, and more.
  3. Additional Verifications: Enhanced document validation, motor vehicle history, and non-documentary verifications for Mexico and Canada. For more information on document verification, check out our article on Document Verification.
  4. Duplicate & Synthetic Fraud: Advanced detection of duplicate and synthetic identities, including selfie duplicate detection and identity data de-duplication. For more information on synthetic identity theft, read our blog post on Synthetic Identity Theft.
  5. Vaulting and Onboarding: Seamless integration of onboarding with vaulting, enabling businesses to securely store sensitive user data and access it with a single identifier (fp_id).
  6. Sanction Screening: Screening of individuals and organizations against sanctions lists to prevent illicit transactions.

Why Choose Footprint?

Footprint's innovative approach to identity verification and onboarding sets it apart from competitors. With its unique triple binding identity approach, device attestation frameworks, and native device experiences, Footprint provides a secure and user-friendly onboarding experience. Additionally, Footprint's platform offers:

  1. Streamlined Onboarding: Efficient and user-friendly onboarding experience that reduces friction and increases conversion rates.
  2. Accurate Identity Verification: Robust and accurate identity verification process that prevents fraud and ensures compliance. For more information on identity verification, check out our article on Identity Verification Software.
  3. Secure Data Storage: Seamless integration of onboarding with vaulting, enabling secure storage of sensitive user data.
  4. Fraud Prevention: Advanced detection of duplicate and synthetic identities, preventing fraud and minimizing costs.
  5. Watchlist Screening: Screening of individuals and organizations against watchlists to prevent illicit transactions.

Best Practices and Recommendations

To prevent account takeover and identity theft, individuals and organizations should:

  1. Use a password manager to generate and store unique, complex passwords.
  2. Enable 2FA whenever possible.
  3. Monitor credit reports and account activity regularly.
  4. Educate employees and customers about the risks of account takeover and identity theft.
  5. Implement a robust security system that includes firewalls, antivirus software, and intrusion detection systems. For more information on ongoing monitoring, check out our article on Ongoing Monitoring KYC.
  6. Use data encryption to protect sensitive information.
  7. Implement knowledge-based authentication (KBA) to prevent unauthorized access.

By understanding the differences between account takeover and identity theft, individuals and organizations can take proactive steps to prevent these types of cybercrime and protect their sensitive information. With Footprint's comprehensive solution, businesses can confidently onboard customers, prevent fraud, and ensure compliance, ultimately driving growth and success.

Frequently Asked Questions

What is the difference between account takeover and identity theft?

Account takeover and identity theft are two common types of cybercrime that involve the unauthorized use of someone's personal information. The key difference between the two is that account takeover involves the unauthorized access to a specific online account, whereas identity theft involves the theft of personal information that can be used to commit various types of fraud, such as synthetic identity theft.

How does account takeover happen?

Account takeover can happen through various means, including phishing, credential stuffing, malware, social engineering, and deepfakes. Hackers use these tactics to trick victims into revealing their login credentials or to gain access to a victim's device.

What is multi-factor identification and how can it prevent account takeover?

Multi-factor identification (MFA) is a security process that requires a user to provide two or more authentication factors to access a system, network, or application. MFA can prevent account takeover by adding an additional layer of security to the login process, making it more difficult for hackers to gain unauthorized access to an account. Two-factor authentication (2FA) is a type of MFA.

How can individuals and organizations prevent account takeover?

To prevent account takeover, individuals and organizations can take several steps, including using strong, unique passwords for each online account, enabling two-factor authentication (2FA) whenever possible, monitoring account activity regularly for suspicious transactions, using a reputable antivirus software to protect against malware, educating employees and customers about the risks of account takeover and how to prevent it, and implementing behavioral biometrics to detect and prevent suspicious activity.

What is Footprint's solution to preventing account takeover and identity theft?

Footprint's all-in-one onboarding platform with Know Your Customer (KYC) and fraud prevention is designed to prevent both account takeover and identity theft. The platform uses a unique triple binding identity approach to verify the person behind the screen, their device, and their phone number, ensuring a robust and accurate identity verification process.

Why is it important to protect personally identifiable information (PII) to prevent identity theft?

Personally identifiable information (PII) is sensitive information that can be used to identify, contact, or locate a single person, or to identify an individual in combination with other information. Protecting PII is essential to prevent identity theft, as hackers can use this information to commit various types of fraud, such as opening new accounts, taking out loans, or applying for credit cards.

What are some best practices and recommendations for preventing account takeover and identity theft?

To prevent account takeover and identity theft, individuals and organizations should use a password manager to generate and store unique, complex passwords, enable two-factor authentication (2FA) whenever possible, monitor credit reports and account activity regularly, educate employees and customers about the risks of account takeover and identity theft, implement a robust security system that includes firewalls, antivirus software, and intrusion detection systems, use data encryption to protect sensitive information, and implement knowledge-based authentication (KBA) to prevent unauthorized access.

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If you're looking to onboard customers quickly and securely store their sensitive data, we'd love to help. Schedule a call, reach out by email or stay up to date with the latest updates by following us on LinkedIn and X.

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