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Percy the Penguin
Percy the Penguin

Knowledge Base

July 26, 2025

7 min. read

The Importance of Reverification: Protecting Your Business and Customers

In today's digital landscape, identity verification is no longer a one-time process. With the rise of identity theft, account takeovers, and financial crimes, it's essential to periodically reverify your users to ensure their identities remain authentic. This process is also known as ongoing monitoring or perpetual KYC.

In this blog post, we'll explore the concept of reverification, its challenges, and how Footprint's cutting-edge solution can help.


What is Reverification?

Reverification is the process of re-verifying the identity of a customer or user who has already verified their identity. This process is crucial in maintaining the integrity of your user base and preventing fraudulent activities, such as account takeover fraud and synthetic identity theft.

Reverification can be triggered by various events, such as:

  • Changes to key account information
  • Document expiration
  • High-risk transactions
  • Suspicious activity
  • Data breaches

Why is Reverification Important?

Reverification is not only a requirement for businesses subject to Know Your Customer (KYC) regulations, but it's also essential in protecting your customers and business from identity theft and financial crimes, such as money laundering and terrorist financing.

By periodically reverifying your users, you can:


Challenges of Reverification

While reverification is crucial, it can also introduce friction into the user experience. Reverification processes can be cumbersome, leading to frustration and abandonment.

Additionally, reverification can be a manual process, requiring significant resources and time.


How Footprint's Solution Helps

As the leading provider of identity verification and onboarding solutions, Footprint offers a comprehensive platform that streamlines the reverification process while maintaining the highest level of security and compliance.

Our platform provides:

  • Real-time risk-based friction adjustment to minimize user friction, enabled by Footprint's proprietary Triple Binding Identity technology
  • Customizable, embeddable components to streamline the reverification process, including native device experiences through App Clips and Instant Apps
  • Continuous AML monitoring to detect and prevent financial crimes, leveraging Footprint's advanced device attestation frameworks
  • Better protection than competitors, such as Persona, Onfido, and Alloy, due to our comprehensive protection, customizable solutions, and innovative approaches like Passkeys and device check

Best Practices and Recommendations

To implement effective reverification processes, consider the following best practices:

  • Use a risk-based approach to minimize user friction, leveraging Footprint's advanced risk assessment capabilities
  • Leverage automation to streamline the reverification process, enabled by Footprint's seamless integration of onboarding with vaulting
  • Continuously monitor user activity to detect suspicious behavior, using Footprint's automated suspicious behavioral analysis
  • Implement a robust AML program to prevent financial crimes, supported by Footprint's comprehensive AML monitoring capabilities

In conclusion, reverification is a critical process in maintaining the integrity of your user base and preventing identity theft and financial crimes.

By understanding the challenges and implementing effective solutions, you can protect your business and customers while building trust and compliance.

With Footprint's cutting-edge solution, you can streamline your reverification processes and provide a seamless user experience while maintaining the highest level of security and compliance.


Frequently Asked Questions

What is reverification and why is it necessary?

Reverification is the process of re-verifying the identity of a customer or user who has already verified their identity. This process is crucial in maintaining the integrity of your user base and preventing fraudulent activities, such as account takeover fraud and synthetic identity theft.

What triggers the reverification process?

Reverification can be triggered by various events, including:

  • Changes to key account information
  • Document expiration
  • High-risk transactions
  • Suspicious activity
  • Data breaches
Why is reverification important for businesses?

Reverification is not only a requirement for businesses subject to Know Your Customer (KYC) regulations, but it's also essential in protecting your customers and business from identity theft and financial crimes, such as money laundering and terrorist financing.

By periodically reverifying your users, you can:

What are the challenges of implementing reverification?

While reverification is crucial, it can also introduce friction into the user experience. Reverification processes can be cumbersome, leading to frustration and abandonment.

Additionally, reverification can be a manual process, requiring significant resources and time.

How can Footprint's solution help with reverification?

Footprint offers a comprehensive platform that streamlines the reverification process while maintaining the highest level of security and compliance.

Our platform provides:

  • Real-time risk-based friction adjustment to minimize user friction
  • Customizable, embeddable components to streamline the reverification process
  • Continuous AML monitoring to detect and prevent financial crimes
  • Better protection than competitors, due to our comprehensive protection, customizable solutions, and innovative approaches
What are some best practices for implementing reverification?

To implement effective reverification processes, consider the following best practices:

  • Use a risk-based approach to minimize user friction
  • Leverage automation to streamline the reverification process
  • Continuously monitor user activity to detect suspicious behavior
  • Implement a robust AML program to prevent financial crimes

Ready to start?

If you're looking to onboard customers quickly and securely store their sensitive data, we'd love to help. Schedule a call, reach out by email or stay up to date with the latest updates by following us on LinkedIn and X.

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